Email Marketing andSocial Media Workshops Featured at the 2013 PlacerGROWN Farm Conference
The PlacerGROWN Farm Conference will feature two workshops on the use of social media as a marketing tool for farmers. Constant Contact (constantcontact.com) workshops at the PlacerGROWN Farm Conference scheduled for January 26thth at Lincoln High School in Lincoln. The workshops will focus on integrating both email and social media as part of your marketing efforts. Many of you already may be using some of these tools in helping market your products and associated events while other are considering getting started. No matter where you are, this workshop will help you understand what this can add or enhance your current marketing efforts.
Constant Contract trainer Maureen Dudley will conduct the two workshops. She holds a degree in Communications from Brigham Young University. Maureen cut her teeth in the public relations office of the California Department of Education. She then went on to a varied career incommunications including journalism, community outreach, media relations, public speaking, and grassroots campaign leadership. Drawing on over 20 years of communications experience, she has taught hundreds about email marketing and social media best practices through her presentations. Her company, Dudley & Nunez Communications, specializes in helping clients nationwide with Constant Contact email marketing. Her monthly small business newsletter, Maureen’s Marketing Moment, is read worldwide.
According to one farmers market in Belleville, Illinois, they have a 30% open rate on their email newsletters and 10% redemption rate on coupons. Their email newsletter list has 6,000 subscribers. They state this is far above their normal coupon redemption rate.
These social media workshops will be part of 10 workshops to be held on January 26th at Lincoln High School, located in Lincoln,CA. For more information, including registration, visit either http://placergrown.org/wp/ or http://ucanr.org/sites/PGFFC, or call PlacerGROWN at (530) 889-7398 or UC Cooperative Extension at (530) 889-7385.