2013 PlacerGROWN Farm Conference
Trends in Local Agriculture: Survive and Thrive Keynote Panel
Registration: http://ucanr.edu/sites/PGFFC/Registration_and_Map/
The theme of the 2013PlacerGROWN Farm Conference is Survive and Thrive. The keynote part of the conference will feature a panel that will discuss trends over the next 5-10 years on the following topics:
- Land Use
- Water
- Regulations
- Local Farms
- Demographics
- Marketing of Local Food
You will be provided an opportunity to respond to each panel member’s presentation by using clickers. On the screen will be slides on possible implications of what you just heard along with potential responses. You can use your clicker to vote on the implications and responses you think are most likely to happen. There will be discussion on the results with the audience.
After the keynote will be two workshops sessions, one before and one after lunch. Workshops will run for 1 hour and 15 minutes. We are lengthening the time of the workshops this year to give speakers the more time for their presentations and discussions afterward with workshop attendees.
Workshops include:
- Display Ideas and Interactions with Customers That Can Improve Your Sales
- Developing Effective Messages for Different Demographic Groups in your Area
- Things to Consider in Becoming Effective at Direct Marketing
- Understanding Selling Wholesale and its Potential in Expanding Your Sales
- How to Project Profit and Cash Flow Before the Beginning of Your Production Year
- Production Planning Based on Economic and Cash Flow Projections
- Learning How Social Media Can Improve Sales
- Determining Your Niche Meat Marketing Costs
- Developing Your Niche Meat Business
The cost of the conference is $40 if you pre-register by January 18th and $50 after that date. Your registration feeincludes: Continental breakfast, Proceedings, Trade Show, Keynote Panel, Workshops, and Lunch. Support for this conference is also provided through USDA Risk Management Agency and CDFA Specialty Crops Grant Program.
