The story centered around Kingsburg Orchards, one of the largest local tree fruit producers. The organization's board met recently to sample 30 experimental stone fruit varieties.
Kevin Day, UC Cooperative Extension advisor in Tulare County, said the push to find an edge in the marketplace is no surprise in today's highly competitive retail market.
"People are doing anything they can for product differentiation, including having exclusive varieties," Day said. "And the focus is really shifting to flavor."
Other news
Climate change is another reason to protect farmland
Rich Rominger and Renata Brillinger - Sacramento Bee
This op-ed piece references a new report released by the California Natural Resources Agency and the California Energy Commission that focused on a study by Louise Jackson and her team of UC Davis researchers. "Thanks to the team of UC Davis researchers and government funding for their study, we can add climate protection to the compelling list of reasons to invest in the long-term protection of California's farms and ranches," wrote the authors.
Progress reported in efforts to control growing threat to local and state citrus crops
Lance Orozco - KCLU, California Lutheran University Radio
Orozco interviews Ted Batkin of the Citrus Research Board and John Krist of the Ventura County Farm Bureau. In the six-minute story, Krist mentions work by Mark Hoddle, UC Cooperative Extenison specialist in the Department of Entomology at UC Riverside, to introduce natural enemies of Asian citrus psyllid to help bring down populations of the exotic pest.