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LinkedInPosts Tagged: Mark Gaskell
UCCE small farms advisor Mark Gaskell retires
Mark Gaskell is best known these days for cultivating the idea of California-grown coffee that launched the emerging industry. But coffee isn't the first crop that Gaskell convinced California farmers could be locally grown. For more than 23 years, the UC Cooperative Extension advisor has been researching new specialty crops, such as blueberries, blackberries, raspberries, kiwi berries, Pakistani mulberries, sweet onions, lychees and longans, for small farms to grow for a profit.
Gaskell, who began his career with the University of California's Division of Agriculture and Natural Resources as an advisor for small farms and specialty crops in San Luis Obispo and Santa Barbara counties in 1995, retired July 1.
Blueberries become a California crop
Blueberries weren't grown in California until Gaskell planted test plots of southern highbush blueberries in 1996 to give small-scale growers a new crop option. He hosted his first blueberry field day in 1998. In collaboration with UC Cooperative Extension advisors in other counties, Gaskell identified varieties suited to the local climate and developed cultural practices for California growers to successfully produce blueberries. What was once a niche crop is now planted on over 7,000 acres in the state, according to the California Blueberry Commission. California currently leads U.S. production of fresh blueberries, Gaskell said.
“If it wasn't for Mark Gaskell, I wouldn't have lasted three years,” said Tony Chavez, who grows 40 acres of blueberries, blackberries and some raspberries in Nipomo.
Chavez had grown bored after selling La Tapatia Norcal, a tortilla shop that he operated for 34 years, and retiring in San Luis Obispo County.
“After I retired, I started a little farm. I started with blackberries,” Chavez said. “I have friends who farm. I didn't realize it would be such hard work.”
Someone told Chavez that Gaskell helps small farmers. “He's been my teacher about how to grow berries. Everything I know about farming, I owe to Mark,” said Chavez, who has been working with Gaskell for about 10 years. “I don't know what I'm going to do after he retires. He's a wonderful person and very, very knowledgeable.”
California-grown coffee
Recently Gaskell's knowledge of coffee production has been in demand.
“Personally, I would not be where I am today professionally without Mark's guidance, support and friendship,” said Jay Ruskey, CEO and co-founder of Good Land Organics.
“I met Mark in 1996 through the California Rare Fruit Growers,” Ruskey said. “We started work with lychee and longans and we worked for several years on bringing in plant material and planting trials. He brought me my first coffee plants in 2002.”
The exotic fruit didn't work out for the Goleta grower, but with Gaskell's research-based advice Ruskey has produced premium coffee. His Caturra coffee made Coffee Review's Top 30 coffees in 2014 and in 2017 Daily Coffee News reported that Blue Bottle was selling the California-grown coffee for $18 per ounce.
Prior to joining UC, Gaskell had worked for several years in Central America in coffee growing areas.
“I became curious about coffee in 2000 after I had seen some plants growing at botanical gardens in SoCal, but I assumed the hand labor and processing requirements would prevent profitable growing here,” Gaskell recalled. “About that time, I had the opportunity to visit the coffee production area in Kona on a totally unrelated project – we were doing research with lychees and longans and that is how I began to work with Jay. But visiting coffee farms and the coffee cooperative in Kona made me rethink coffee in SoCal because of similarities to coastal sites around Santa Barbara – Jay's farm – and the fact that costs of water, land and labor were high in Kona and yet they were making a business out of coffee.”
California is now in the coffee business with 15 varieties of Arabica coffee that Gaskell's research has shown are growing well with acceptable yields and high quality.
“Currently, there are about 30 farms with maybe 30,000 coffee plants between San Luis Obispo and San Diego counties,” Gaskell said. “I would expect that to double this year and again next year.”
Ruskey recently co-founded Frinj Coffee, Inc., a company that provides aspiring California coffee growers with plant material and production and marketing advice.
“Industry-wide, there are many farmers who have benefited directly from working with Mark, but there are far more farmers who are currently benefiting today from the specific crops and farming systems he has introduced through his service as a University of California farm advisor,”Ruskey said. “Mark's retirement will certainly leave a resource void for farmers who are looking for allies to help them navigate the complex and dynamic world of farming.”
Educating growers beyond California
Gaskell began his career as an agronomy instructor for four years at Iowa State University, after earning his B.S. in agronomy and his M.S. and Ph.D. in crop physiology and production at Iowa's land-grant college. He became an assistant professor of agronomy from 1980 to 1987 at Rutgers University, where he began working with small farmers in Panama. For two years, he conducted agricultural research in Central America for the U.S. Agency for International Development and became fluent in Spanish. From 1989 to 1992, Gaskell was director of agricultural technical services, overseeing crop production in Latin America and Central America for Chestnut Hill Farms in Miami, before returning to USAID to develop new crops for farmers in Central America.
After joining UC in 1995, the Iowa native continued his international work through consulting projects and sabbatical leave, sharing his expertise in Albania, Portugal, Turkey, Italy, Sicily, France and Spain, Argentina, Bosnia-Herzegovina, Bolivia, Uruguay, El Salvador and Nicaragua.
As a Fulbright Senior Scholar, 2011 to 2014, Gaskell worked with the Moroccan National Agronomic Research Institute training growers and establishing a national research program to develop blueberries, blackberries and raspberries as alternative crops.
Gaskell's achievements were recognized by USDA-National Institute for Food and Agriculture with the 2010 National Extension Excellence Program Award for the UC Small Farm Program Team. In 2007, he was named “Outstanding Educator” by UC Agriculture and Natural Resources.
“My work in California - beyond horticulture and agronomy – has been one of relationships,” Gaskell said. “I have worked with dozens of farmers in San Luis Obispo and Santa Barbara counties, in many cases, for more than 20 years. These farmers have often been collaborators for on-farm trials or educational events, or I have assisted them with farming and marketing, problem-solving with diverse crops and settings. These have been very rich, enjoyable and fulfilling relationships that I will truly miss.”
California-grown coffee could be the state's next gold mine
While serving as a Peace Corps volunteer in Venezuela, Mark Gaskell got his first experience with thriving coffee plantations. Years later, as a UC Cooperative Extension advisor to small-scale farmers in California, he wondered whether coffee could be a viable specialty crop for Central Coast farmers.
Gaskell established transplants in 2001 and discovered that the sub-tropical plants could thrive in the Golden State, reported Jodi Helmer on Valley Public Radio's The Salt.
Local farmers embraced the idea of California coffee and started planting their own crops. The burgeoning state industry now boasts 30 farms growing more than 30,000 coffee trees.
California coffee is selling for as much as $60 per pound. "A single cup sold for $18. The coffee sold out within two weeks," the VPR story said.
Read the story: Eureka! California-grown coffee is becoming the state's next gold mine
California’s nascent coffee industry to hold summit Jan. 18
Until recently, American coffee was grown commercially only in Hawaii. To make the most of their precious water, California farmers have begun experimenting with coffee plantings and producing beans that fetch a premium.
“There are about 30,000 coffee trees now planted on about 30 farms and that acreage will continue to grow during 2018 with programmed new plantings,” said Mark Gaskell, UC Cooperative Extension advisor who works with coffee growers in Santa Barbara and San Luis Obispo counties. “Only a relatively small amount of the planted acreage is now producing, but the market interest and demand continue to outpace anticipated new production for the foreseeable future.”
At the Coffee Summit, participants will learn about new opportunities for this high-value crop from industry professionals. Summit topics will include development of estate coffee, coffee production, pests and diseases, processing methods and marketing.
Coffee is planted from Morro Bay to San Diego, with production concentrated in Santa Barbara, Ventura and San Diego counties, according to Gaskell.
California coffee industry leaders from Santa Barbara and San Diego counties and agriculture professionals with University of California Cooperative Extension, University of Hawaii and U.S. Department of Agriculture will give presentations and answer questions.
Good Land Organics grower Jay Ruskey, who has been growing coffee in Santa Barbara County since 2002, and Gaskell will discuss growing coffee in California.
Based on their coffee variety research trials, UC Cooperative Extension advisors Ramiro Lobo and Gary Bender, both based in San Diego County, and Duncan McKee of Cal Poly Pomona will discuss which varieties are suitable for production in California.
“We are working collaboratively with UC Cooperative Extension to determine the best coffee varieties for our area,” said Valerie J. Mellano, Cal Poly Pomona professor and chair of the Plant Science Department. “Much of the California coffee is grown along the more coastal areas, but we are really interested in determining what will do well in the more inland areas, where it is a little hotter in the summer and a little colder in the winter.
“We are starting the second year of our trial and will be able to see how certain varieties hold up in the colder weather this winter, but we will not have any coffee yield data for a couple more years.”
Andy Mullins of Frinj Coffee, a cooperative of 24 farms including Good Land Organics, will discuss business and marketing opportunities for new California coffee growers.
The Inaugural Coffee Summit will be hosted by the Huntley College of Agriculture on Jan. 18, from 8 a.m. to 4 p.m., at the AgriScapes Conference Center at Cal Poly Pomona. Registration is $75 and includes a continental breakfast, lunch and coffee tasting. For more information and registration, visit http://bit.ly/2jtXyFP.
Related reading:
California Coffee http://www.slate.com/articles/news_and_politics/uc2/2015/03/california_coffee.html
Your coffee is from where? California https://www.nytimes.com/2017/05/26/business/your-coffee-is-from-where-california.html?_r=0
Farmer breaks ground with California-grown coffee success https://www.cbsnews.com/videos/18-cup-of-california-grown-coffee-sparks-industry-interest/
Sourcing sustainable food for students is a success
The UC system's goal to purchase 20 percent of its food from sustainable sources by 2020, one of the efforts connected to the UC Global Food Initiative, has already been achieved four years early, reported Scott Thill on Civil Eats.
The residence dining halls purchased 22 percent of their food from sustainable sources and five UC medical centers have reached 20 percent.
"I think our challenge going forward is realizing that 20 percent is considered a minimum-level threshold," said Tim Garlarneau, co-chair of the UC Sustainable Food Service Working Group and co-chair of the UC Global Food Initiative's Food Access and Security Subcommittee.
One way the article suggested to make more progress in sustainable food procurement is to purchase popular foods – like coffee – from growers in California, where the bean isn't typically grown. UC Cooperative Extension advisor Mark Gaskell said that he expects to see more coffee plantings and increased overall coffee acreage in central and southern California.
“This will always be a niche crop on small farms in California destined for high-value niche markets, but fortunately we have clearly demonstrated that very high-quality coffee can be produced in California,” he said.
Garlarneau notes that crops like coffee and bananas are better grown and sourced fairly from abroad while UC focuses on local sources for California-grown foods.
Systemwide coordination for purchasing higher costing food products (such as meats) that can meet campus and medical center specifications and demonstrate increased sustainability will require going out to bid to larger entities to meet the demand. As an example, Garlarneau shared UC's Sea to Table commitment to support small-scale fisherfolk to complement larger company offerings of sustainable tunafish and other seafood.
UC Small Farm Advisor works with grower to push the "Horticultural Envelope"
This article by Matt Kettman was published in the Santa Barbara Independent on October 6, 2015. UC Small Farm Advisor, Mark Gaskell, has been providing technical assistance to small-scale growers in Santa Barbara and San Luis Obispo counties for more than 20 years. Sandra Newman has established certified organic blueberries, gooseberries, mulberries, and other specialty crops on her 100 acres of sandy soil and been growing and marketing them successfully for more than a dozen years.
Blueberries, Pinot Noir, Mulberries, and More Thrive at Sandra Newman's Forbidden Fruit Farms Near Lompoc
Story by Matt Kettmann
The advisor, however, asked whether she had money and time to burn. As a widow approaching retirement age, lacking a fortune, and still paying bills through her Orange County–based digital SEC filing service, Newman had neither luxury. “I have a budget,” Newman told me during a visit this past summer to the property. “My daddy didn't buy it for me; my husband didn't buy it for me. I'm probably the only one out here who still has a mortgage.”
So the advisor suggested planting blueberries, which, if they ripened anytime other than when the blueberry market is typically flooded, would deliver nearly instant returns. In went two acres of the shrubs — they ripened exactly at the right times — and Forbidden Fruit Orchards was born. Newman was soon selling her organically grown blueberries to upscale grocers and through farmers' markets from San Francisco to Los Angeles, using the proceeds to grow her property from a few abandoned apple trees into a dynamic estate with multiple buildings.
And she kept planting, from more blueberries (now 8.5 acres) to Pakistani mulberries, avocados, apples, red and pink currants, figs, bananas, gooseberries, and more. Among the more interesting choices are the hardy kiwis (smaller than usual and hairless so that you eat the whole thing, but she's still getting them to flower at the right time), green tea (an experimental project in conjunction with the University of California), and hops for beer, which are tended to by Brian DeBolt and Casey Birthisel of Pacific Valley Hops. Many of these items will be integrated into the menu of the upcoming farm-to-table, four-course dinner at the property on November 7, when Chef Sally Ruhl will unveil many of the ingredients she's posting to Twitter under her handle @SallyRuhl.
With the blueberry cash flow, Newman finally did plant wine grapes in 2007, today amounting to 7.5 combined acres of pinot noir and chardonnay. Some grapes are sold to other vintners, but she makes about 600 or so cases in her souped-up garage under the brand Cebada, named after the canyon. The wines are very light and elegant in a deliberately Old World style; the chard is tight and racy, the pinot requires a bit of bottle age to truly shine (so 2011 is great now), and the 2014 rosé is one of the best pinks I've tried of the vintage. Plenty of others think so, too, as it's rare for me to hear so many wine lovers I know rave about the same brand without any prompting.
You can taste them with an appointment at the farm, or just head to Isabella Gourmet Foods on Figueroa Street in downtown Santa Barbara, where Cebada wines are poured upstairs and Newman's jams, teas, and other products are also sold. To get the most bang out of your $10, try them during Thursday and Friday's Classy Hour, when sips come with small food pairings from 4-6 p.m.
Newman also makes a blueberry wine, further evidence that those tiny berries remain the core strength of Forbidden Fruit Orchards. She's currently tending to bidding wars over the recent harvest, since her bushes reach their prime when the market is most desperate. “We hit a really nice window,” she said, “because Chile is not in and the northern hemisphere is done.”
It's certainly not a stress-free existence, and with so many fruits in the air, Newman admits that “sometimes you just have crazy days.” But she's happy with her 100 acres of sand and the evolving cornucopia of trees, vines, and shrubs. “I just love farming,” said Newman. “I love being able to grow and pick the fruit. It's just a passion.”
