If I had it all to do over again, what would I do differently?
Practice: To start, I would educate myself by doing – work or intern on a profitable farm for at least one season. I can't tell you how many hours I wasted on inefficient harvesting when an experienced farmer could have trained me to do it a better, faster way.
Education: While I was learning how to do the hands-on work, I would take classes – farm business, farm management, farm marketing, etc. Taking classes taught by people with experience in the field gives a new farmer the opportunity to ask questions and have access to more information and resources. Farming is a unique business with its own language and challenges. Farm business classes can help a new farmer develop a realistic and informed business plan.
Business Perspective: I would not start with a homesteader perspective like the one I did. I had too many enterprises from the get go – chickens, goats, and 40+ vegetables. For a farm to be financially successful, it needs to be treated as a business, not a hobby.
Business Plan: I would focus more on marketing and financial goals. I would include the word “profit” in my mission statement. My original business plan focused too specifically on land use and crop production, environmental impact, and social involvement.
Banking: I did pretty well in this area. The following tips saved me a lot of stress during a financially dry period:
• Start with a separate farm business checking and personal checking account
• Do not take on debt
• Keep track of everything on some version of accounting software.
Market Research: I would do market research on what to grow. I would takes notes on price and what products were in demand at farmers' markets and other outlets where I intended to sell. I would contact produce managers and farmers' market managers and ask them what they wanted. I would watch market customers to see where they shopped. I would note which products sold out by the end of the market. As it was, I started out growing what I liked to eat – and more! If I had done my market research, I could have wasted less time on crops that were not in demand or were too inexpensive for me to be competitive on pricing.
See Starting Smarter Part 2: Lessons I Learned Along the Way next week to read about Land, Equipment, Labor and more.
Check out the New Farmers and Resources tabs on this website information and some useful information:
Foothill Farming: http://ucanr.edu/sites/placernevadasmallfarms/